Cards were printed 2-ply, with the backs having a soft, rubbery texture compared to the uncoated fronts. The logo deboss + foil added a touch of "HEY THESE COST A LOT!" to an otherwise unassuming little card.
Each employee had a very personalized card based on information about themselves they chose to share. The design itsself was based in part on the existing Experiences for Mankind brand (typefaces, color) and also on templated layouts. 4 templates were created that could be chosen from -- which not only kept the cards looking organized and intentional, but also kept the design process from taking a bazillion hours.
The copper ink was metallic, which soaked right into the paper and just looked browny-orange. We decided to go with it.
Part of a presentation I devised to gather data from each employee to create the cards. This is an overview of the 4 templates they could choose from, depending on what kind of information they wanted to share. Having a general design template made the process of actually designing the cards much faster than getting the information for them.
Part of a presentation I devised to gather data from all the employees to create the cards.
A sampling of some of the cards created after gathering data.