Elf on the Self

Paradowski wanted to create a holiday mailer and book inspired by Elf on the Shelf. My idea was to create the Elf on the Self self-help guru, narrated by a new age, “Good Vibes Only” kinda guy. Rather than creating mischief while the kids are asleep, this Elf doles out unsolicited advice in an unbearably positive and overtly corporate version of Eastern philosophy, along with tips for a healthy lifestyle only the very rich can afford! Yay! A Ken doll with a man bun was my muse for the illustrated book (written by Caitlin Steever) and box design I created.