Elf on the Self
Paradowski wanted to create a holiday mailer and book inspired by Elf on the Shelf. My idea was to create the Elf on the Self self-help guru, narrated by a new age, “Good Vibes Only” kinda guy. Rather than creating mischief while the kids are asleep, this Elf doles out unsolicited advice in an unbearably positive and overtly corporate version of Eastern philosophy, along with tips for a healthy lifestyle only the very rich can afford! Yay! A Ken doll with a man bun was my muse for the illustrated book (written by Caitlin Steever) and box design I created.
Elf on the Self: 5 Mantras for the Holiday Season.
Hundreds of Ken dolls were bescarved and placed in the boxes.
An improv teacher once told me, “You Are Enough”. She then pulled me aside while we were pretending to be baby penguins to remind me that I was enough. As it turns out, I wasn’t good enough at thinking I was enough.
Namaste Out of the Office.
2 color printed box.