As the event director and creative director of the first TEDxAmericasFinestCity event, I came up with the overall theme - "Get Your Fix" and, working within the branding standards of TED, created all materials for promotion as well as the event itsself. Oh also there was basically no budget.
The first piece created for the event - cards to place in local businesses and for the team of volunteers to hand out at events. This established the overall theme of the event.
I hammered hundreds of nails into an old skateboard I got on Craigslist to use as a promotional photo shoot. I went to a skate park in Ocean Beach, and had some kid hold the board. I've never felt creepier.
Used as a goodie box to give to attendees of the event, contained the program, as well as any sponsor schwag. Because we had no budget to make a custom die, the printer let us use one he had for a bagel box, and I designed the toolbax around that.
Each person in attendance was given 2 programs: 1 was the schedule and speaker list and the other was info about the history and theme of the event.
Some DIY signage for the event, and nametags for the big day. With stickers! I mean, you gotta have stickers.
Toolz. I'm not sure if you're getting that the theme is tools. Let me really make sure you understand by making a big collage of tools. Because they fix things!
Commissioned a large sculpture of the "X" not only for a piece to place on stage at the event, but to use as an introductory video that began the event. The sculpture was created by Greg Brotherton, and we created a video that showed many closeups of the details of the sculpture as it was being made, with a big reveal at the end.