VOLUME: Vol. 2
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VOLUME: Vol. 2 〰️
Juicy Art x 2!
The Sheldon’s VOLUME magazine returns for a second installment. Now full of more sweet music, colorful art and hot air than ever!
VOLUME: Vol. 1 was awesome. Naturally, this one had to be even better. So I expanded my mind to 5x its size, attempted to not bill 75 bazillion hours (by lying on my timesheets) and fashioned together VOLUME: Vol. 2: NOW WITH EVEN MORE VOLUME.
Making the custom ballooney type was so fun, that this year’s covers e x p a n d e d from 1 to 3!
Collect ‘em all!
Planning the second issue of VOLUME, I felt like an old pro. We had the hard stuff figured out. The format, the size, the paper, the name, the overall tone of it all. That gave us a boost in the beginning to take this thing to the moon. But the pressure of reproducing something magical can be daunting in a different way.
They say you have to start somewhere, so we started… somewhere. At first, the visuals of VOLUME: Vol. 2 were all about blobs. Blobs are cool. They take up space. They’re fun and funky and colorful. Yeah! Blobs?!
Then one day, Tyson was like, “Yeah but what do the blobs mean?” and I was like, “What do you mean, “what do they mean?” And before you know it, the blobs began speaking to me. They started forming into ideas. Weird ideas. They became balloons. Then they became juiceballoons. Then they became juiceballoons that come out of a Sheld-o-matic art juicer.
For this issue, we took the weird from the first magazine, and cranked it up to 11.
Steve, the sculpture outside The Sheldon, reads VOLUME: Vol.2 intently.
Highlights from some of my design contributions to the magazine, with a special shout-out to Doodle, the Perfect Acoustics Poodle, who came to me in a dream.
Featuring a team of over 20 creative people at Paradowski, this was yet another writing and design triumph with voluminous content packed into every page of this colorful, zany, eclectic beauty.
Left: The inside front cover became a sort of Sears catalog page of fake ads for all the fake products and funny references scattered throughout the magazine. It even includes a 3D video easter egg we created. Right: The table of contents takes the shape of a Sheld-o-matic, a juice-balloon-art machine I invented that that tells the origin story to The Sheldon via a kitchen appliance. It also serves to conceptually connnect the type on the covers with the balloon photos I took (below) for the section divider pages.
The section divider pages are photos I took on my phone. They are real balloons I rubber stamped, then blew up to different sizes in order to expand or contract the size of the type.
Video I edited together based on a cool 3D animation created by Cameron Samimi. Groovy!
Teaser video I created as the design team was midway through the process. Volume ON!
As proud as I am of the first volume of VOLUME, I think this issue is even more of what I dreamt this magazine could be. It’s got everything I personally love in a design piece: beauty, color, maximalism, impracticality, humor, sincerity, bravery and best of all: that delicious smell of ink on paper.
Credits
Client
The Sheldon Concert Hall and Art Galleries
Agency
Paradowski Creative
Design
Terri Mitchell
Tyson Foersterling
Loren Zaitz
Natasha Zerjav
Maddie Callewaert
Haley Hoffman
Joerdan Carney
Jon Simons
Christian Fricke
Robin Marquand
Dan Rayfield
Leah Ramspott
Irina Pavlova
Ashford Stamper
Zack White
Cameron Samimi
Copy
Amanda Burch
Emily Bihl
Hannah Koberstein
Erin Holcomb
Chris Prestemon
Cody Spotanski
Tori Travers