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Logo and apartment signage for an apartment complex built around an existing gas station structure in San Diego, California.
A couple sketches, and the final logo. The logo had to have at least one round variation, as it was going to be made into a large sign in an existing structure over a repurposed gas station turned mixed-use apartment building.
The color palette was chosen based on vintage gas stations and street signage.
Icons and copy for initial advertising to prospective tenants.
You may not be beautiful, but these stickers don't know that because they don't have eyes.
I created a type of apartment numbering signage that involved a metal slider that holds the number, as well as an interchangeable phrase (there are 18 total phrases that can be chosen by the tenant).
I came up with 18 different phrases tenants could choose from, and had multiples of each in different colors fabricated so they'd be sure to pair their apartment number with a different color no matter which phrase was chosen.
The signage was based on old office signage, routed into plastics of different colors to echo the colors of street signage. I'm gonna say "signage" one more time here.
I took these at night, and the photo is terrible, but in real life, they look fun, without screaming, "HEY I'M AN APARTMENT NUMBER", and work well with the architectural design. In my humble opinion.